XUME

40% packaged food, drink labels don’t disclose critical information required to make healthier food choices

The study revealed several gaps in ingredient and nutrition transparency, not just in HFSS products (high in saturated fat, salt, and sugar), but also in categories like milk, peanut butter, muesli and protein bars. Current food labelling standards in India are in dire need of standardisation and transparency. With the aid of the government, ethical brands and consumers, collective action is required to tackle labelling loopholes being consciously exploited.