BEAUTY AND PERSONAL CARE

Focusing on research gets out the real needs for personal care products: Rohit Chawla, CEO, Innovist

Consumers in the personal care market are becoming more evolved in understanding what they need by reading a lot about it, and that's what they are demanding more of. As a result, the companies have started to innovate a lot more and are actually producing more interesting and innovative products that were not available in India earlier.