ALOFRUT

Emami buys 26% stake in ayurveda companies

FMCG major Emami, one of the leading personal care and healthcare companies in India, is foraying into the fruit juice category through 6% stake acquisition in Axiom Ayurveda. It is learnt that over Rs 100-crore acquisition values the ayurveda company at nearly Rs 400 crore. Axiom markets beverage products under the brand "AloFrut".