Sun Pharma enters nutritional bar segment with the launch of Revital NXT

Sun Pharma consumer healthcare announced its foray into the nutrition bar segment in India with the launch of Revital NXT. The product is a brand extension of the company's popular product Revital H.

The product has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. Company’s decision to expand to the nutrition bar segment might have been influenced by the rapidly increasing focus on fitness amongst the younger segment of the population.

Informing about the launch into a new segement, Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare said, “With increasing health-consciousness and active lifestyles, there has been rising demand for on-the-go nutrition. Our new product – Revital NXT bar, powered with natural ginseng - the same core ingredient that fuels Revital H, helps you stay active and ace life's demands on the go.”

Through this range of protein and energy bars, Revital H is looking to provide consumers an easy, on-the go option to satisfy their hunger as well as fulfill their nutritional needs, added the company.