Star health insurance launches WhatsApp services to provide policy, claims access

New Delhi : Health insurance company, Star Health and Allied Insurance, has launched WhatsApp services for its customers where customers can avail end-to-end service be it purchase of policy to claims, through the social media application.

"Customers need only send the message, “Hi” from their WhatsApp number to +91 95976 52225, the Star Health WhatsApp service to quickly avail a policy, file a cashless claim or download policy documents at their convenience and with ease.The WhatsApp messaging platform’s encryption ensure information received and shared with the customer remains secure and confidential," the company said in a statement.

Further added that it is part of its 360 degree support initiative, allowing its customers to interact with it via multiple channels.

Speaking about the initiative, Anand Roy, Managing Director, Star Health and Allied Insurance said, “ As customers are constantly evolving, using technology platforms we aim to get closer to them. WhatsApp enjoys humongous popularity and reach in India, hence we believe it is an ideal platform that would not just help us service our customers better but also better our engagement with them. We believe this would enable us to stay connected with our policyholders anytime and anywhere, especially when they need us the most”.

The health insurance group primarily provides insurance coverage for retail health, group health, personal accident and overseas travel.