MediBuddy ropes in Amitabh Bachchan as brand ambassador

MediBuddy, one of India’s largest digital healthcare platforms, has signed legendary Bollywood star Amitabh Bachchan as official brand ambassador in a two-year deal.

As part of the deal, Bachchan will be seen endorsing various services available on the platform, while highlighting the need to prioritise one's health.

With the deal in place, MediBuddy is looking at further amplifying its reach across India. Leveraging the veteran actor’s popularity, especially across tier II and tier III cities, the brand aims to position itself as a household name.

A pioneer in the digital healthcare space with a vision to make high-quality healthcare accessible to every Indian family, MediBuddy gives users 24x7 access to specialist doctors online via video call, at-home lab tests, home delivery of medicines, mental health support and other health care services.

Alongside a partner network of over 90,000 doctors, 7000 hospitals, 3000 diagnostic centres and 2500 pharmacies—covering 96% pin-codes in India – MediBuddy has catered to the healthcare needs of over 3 crore Indians, the company said.

“We are elated to bring Amitabh Bachchan on board as our official brand ambassador. It is an absolute honour to be associated with him, whose name alone carries so much credibility, trust, and respect,” said Satish Kannan, Co-founder & CEO, MediBuddy. “Mr. Bachchan to cinema is what MediBuddy aims to be to the Indian Healthcare system. We see this as a step forward in achieving our goal of reaching every Indian and making high quality healthcare easily accessible to everyone.”

During the pandemic, MediBuddy launched several initiatives, including the hospital bed availability tracker, a 24x7 COVID helpline number, and a Coronavirus Risk Assessment Tool, apart from providing vaccinations, and psychology counselling to help tackle the surge of coronavirus infection and help the country combat the virus.