Himalaya adds new range of mouthwashes to its list of herbal products

Bangalore, 18 August 2016: Himalaya drug and personal care company became the first herbal brand to launch a complete range of alcohol-free mouthwashes.

Comprising of natural ingredients like pomegranate, pineapple and papaya; the mouthwashes complement Himalaya's pre-existing range of toothpastes and are available in three different variants.

Commenting on the launch of Himalaya’s new range of mouthwashes Mr. Rajesh Krishnamurthy- Business Head, Consumer Products Division said, “In India mouthwash market is pegged at 175 cr out of which non-medicated mouthwash market size is around 75cr. The Oral care market continues to evolve and today consumers are more open to trying new products that help provide them better oral health. Herbal Oral Care solutions continues to have strong acceptance among consumers. We are excited to be part of this emerging category and our aim is to achieve 10% market share in a year’s time”.

The three variants of mouthwashes include Complete Care, Active Fresh and Sparkling White.

Mr. Sushil Goswami – Category Manager – Oral Care, The Himalaya Drug Company said, “In India, the oral care industry is largely dominated by toothpaste segment followed by the toothbrush segment. Segments like mouthwash and dental floss are mainly driven by demands in urban markets. Since the penetration of these categories is very low, there is potential for growth. Our range of mouthwashes complement our toothpastes and we aim to give our consumers a wholesome daily oral care ritual that will contribute towards their overall health and well-being”.

The Himalaya range of mouthwashes are currently available as 215 ml bottles priced at Rs. 95.