Health & wellness startup Poshtick raises Rs 3 Cr funding from HNIs

Health and wellness startup Poshtick has raised $450,000 (about Rs 3 crore) from Noida-based HNIs Bhavya Sharma and Amit Nagar.

The company's eponymous mobile application is in the development stage and will be launched early next year, Poshtick said.

Sharma, director of Provence Realty, a privately held real estate firm, said, "People including myself are now increasingly health conscious, but it's extremely difficult to find healthy mid-meal snacking options. The size of the health and wellness industry is Rs 22,500 crore, and when we found Poshtick's founders making a mark in this industry, we decided to back them."

Set up by Pranav Sharma and Kritik Thakur, Poshtick aims to create snacks that are seen as healthy midmeal snack options.

"Poshtick intends to be a one-stop shop for all health and wellness needs. Our aim is to create pocket-friendly healthy snack options and make them accessible and available for everyone," said Pranav Sharma, CEO of Poshtick.

The funds raised would be used primarily for product development, developing human resource capabilities and creating an effective supply chain mechanism, he said.

One of the planned products is 'The Finge Box', a combination of fitness and binge, which will be a portion and calorie defined mid-meal snack.