Dyson launches Pure Cool Me, V11 Absolute vacuum, Lightcycle in India

Singapore: British Technology company Dyson launched three new products on Wednesday- Dyson Pure Cool Me air purifier, Dyson Lightcycle task light and Dyson V11 Absolute cord-free vacuum in Southeast Asia and in India.

Dyson is a global technology company with engineering and testing operations in Malaysia, Singapore, the Philippines and the UK.

The new Dyson V11 Absolute vacuum will be available in two variants starting from Rs 52,900, while the Dyson Pure Cool Me is priced at Rs 25,900. They will go on sale from May 8 and June 1 respectively. The Dyson Lightcycle task light is priced at Rs 39,900 and will be available from May 15.

Today, 90% of our time is spent indoor working, studying, eating, exercising, sleeping and playing behind closed doors. The need for clean and safe indoor environment is crucial as the air we breathe to the dust, allergens and temperature we are exposed to do play a vital role in our wellbeing.

Dyson Pure Cool Me is equipped with HEPA filter that captures 99.95% of particles as small as 0.1 micron which includes allergens, and ultrafine particles such as pollen, mould spores and bacteria. The activated carbon absorbs and traps gases, odours and household fumes such as VOCs. Pure Cool Me is acoustically engineered to be as quiet as possible along with intelligent light sensing system are some of it unique features.

"The Dyson Pure Cool Me personal air purifier is engineered for your personal space, allowing you to take control of your own air quality and thermal comfort,” Paul Dawson, Vice President of Health and Beauty.

Dyson V11 Absolute cord-free vacuum is believed to have 40% more suction power than the Dyson Cyclone V10 vacuum and captures 99.97% of particles as small as 0.3 microns. The deep clean mechanism can do up to 60 minutes fade-free floor cleaning . The product comes with a LCD screen display that allows for easy mode switching between Eco, Auto and Boost.

“With the Dyson V11 cord-free vacuum our focus was not only on improving performance, but on adding intelligence to genuinely assist people’s cleaning,” said James Dyson.

Dyson Lightcycle task light has been designed to reduce eye strain with over 1,000 Lux brightness, glare protection and low optical flicker. The product has been engineered to support your body clock with local daylight tracking that continually adjusts colour temperature and brightness in relation to your local daylight. Lightcycle also adjusts for age task and daily routine and can also be accessed through Dyson Link app.

"Dyson invests in research to improve the way everyday products work. By combining hardware and software, we develop machines that solve problems and support your wellbeing, ” said Jake Dyson, Chief Engineer.

The company is working to develop new technologies with global teams focused solid state battery cells, high-speed electric motors, vision systems, machine learning technologies, and A.I.