Dabur's NewU launches beauty brand Jaquline USA in India

New Delhi: NewU, Dabur India's beauty retail venture announced the India launch of its new make-up and beauty brand, Jaquline USA which will be exclusively available at NewU outlets across the country.

The launch also marks the India entry of Jaquline USA, a brand owned by Fem Care Pharma in the US.

“For the first time in India, Jaquline USA is bringing nail care solutions to the masses at competitive prices. The brand aims at bringing a colour revolution in people’s lives. Jaquline is a brand acquired by our parent company Dabur from Fem, USA. The products are formulated with technology from countries like France to meet global standards in beauty care," said Vinni Pannu, marketing head of NewU.

Going forward, the company plans to expand the Jaquline USA range to cover a host of beauty and make-up categories.

“The awareness levels among consumers in India for beauty products and beauty trends are on the rise. The consumers today know the international trends, both current and emerging, and are increasingly seeking such products. They are today bolder and more willing to experiment when it comes to colour and finishes. We will be meeting this need with the new Jaquline USA range of products,” Pannu said further.