Carat India Bags Media Mandate of Columbia Asia Hospitals

The International healthcare group, Columbia Asia Hospitals, has roped in Carat India as its media agency. A flagship of Dentsu Aegis Network, Carat won the mandate following a multi-agency pitch and will be handling the account from its Bangalore office. The win comes on the back of Carat’s latest business win of Mondelez.

While commenting on the occasion, Vinay Kaul, VP Sales and Marketing - Columbia Asia Hospitals, said, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We wish Carat all the best as we embark on an exciting journey together.”

To which, Kartik Iyer, MD Carat India, added, “As we move forward, our goal is to create unique industry benchmarks for our clients. We are very happy to be associated with Columbia Asia Hospitals and look forward to a long-lasting and fruitful partnership with them. We also look forward to bring in our past experience in Healthcare communications to bear on this premium relationship we are getting into.”

Joydeep Raha, executive VP Carat South said, “The brief that the client has given us is very challenging. This is because while there are huge opportunities within the healthcare industry, a set of very unique challenges also stand to plague this unique category. Here, our task at hand therefore, is to fight those challenges and position Columbia Asia as a leading healthcare destination with the mission to deliver the best clinical outcomes in the most effective, efficient and caring environment.”

Columbia Asia is one of the initial healthcare brands to enter India through 100% foreign direct investment (FDI) route. The chain is currently present in Indian cities including Ahmedabad, Bangalore, Mysore, Kolkata, Gurgaon, Ghaziabad, Patiala and Pune.