Thyrocare unveils new brand identity

Mumbai: Thyrocare unveiled its new brand identity that reflects the dramatic transformation of the company over the last 25 years. The new logo, with its bold look and feel, reflects the dynamic potential of Thyrocare as it redefines its strategy in a post-COVID scenario while reiterating its heritage of trust. The new tagline “Tests you can trust” captures the essence of Thyrocare’s philosophy of high quality, reliable testing.

Rahul Guha, MD and CEO, Thyrocare, said “Thyrocare from its small beginnings in 1996 for thyroid testing, has come a long way with 700+ pathology services. The new brand identity marks the emergence of a renewed Thyrocare and communicates our commitment to a journey of transformation while reiterating the brand’s unique value proposition for customers.”

The new logo represents Thyrocare’s vision and strategy in a bold new format. The contemporary and modern look of the logo highlights the connection to pathology and diagnostic services through the blood drop and microscope that are integral to the logo design. The colour palette of the brand remains the same but with a more emphatic look and feel, reminding the customer of Thyrocare’s heritage of trust. The tag line “Tests you can trust” captures Thyrocare’s philosophy of high quality, reliable testing for all.